Kanye’s new album 808’s and Heartbreaks is the much anticipated “next-release” from the rapper/producer. This song just gets in your head and won’t release your brain matter. Rolling Stone gave his album a 3.5 out of 5, wishing for a little bit more of the fun and boastful Kanye that we’ve all grown to know and love (or hate). Rolling Stone goes on to say:

Kanye West announced long ago that mere hip-hop superstardom was not enough for him — he wanted to be “the number one artist in the world.” So it’s no surprise that his untrammeled egotism has led him well beyond the usual limits of his genre. With Kanye largely abandoning rapping in favor of digitally altered crooning, his fourth album represents a cultural high-water mark for Auto-Tune, that now ubiquitous pitch-correction technology. But Auto-Tune isn’t totally to blame for 808s & Heartbreak. A bold, fascinating, foolhardy, occasionally unlistenable Kanye West record was inevitable, with or without the cyborg-soul software.

This song is definitely a highlight on the album, but if you’re in to 80’s synth pop and don’t mind the constant auto-tune, this album might be for you.