Comments on: Updating the 45royale Identity

By: Derek Vigil

Derek Vigil — Thu, 30 Jul 2009 16:17:11 +0000

I definitely like the subtle use of color in the simple shape of the mark. It reminds me of the popularity boom of color television. Something classic about it. Nice typeface too! ^_^

By: Rajesh Satyarthi

Rajesh Satyarthi — Tue, 14 Jul 2009 15:17:51 +0000

I like the 45royale’s work very much, in many ways you guys are my long time inspiration. But don’t you think a logo should be independent in terms of color. Your old and new both logo needs to have the color to give the feel you want. It can’t express itself as shape?

By: Mark Lowe

Mark Lowe — Mon, 13 Jul 2009 01:00:43 +0000

Thanks for the response Matt. Gotcha!
And thanks for the article, I’m in the process of coming up with branding for my new freelance business and content like this really helps.

By: Matt Downey

Matt Downey — Fri, 10 Jul 2009 19:57:30 +0000

@Mark Lowe Good question, I’m surprised no one has brought that up yet. :) It was definitely something we went back and forth over for a while, ultimately making the decision to use the uppercase R for two reasons.

1. Visually, the character was much stronger uppercase than lowercase and the shape served as a nice bookend to the 4 at the beginning.

2. We’ve spent a few years fighting with people, trying to get them to spell our name right. There’s just no good way to explain it and most people spell our name with a capital R anyway. So we decided to embrace it and roll with the punches.

Nothing too profound, but we were happy with the decision.

@Will Thanks for the comment, we’re glad you like the new logo!

By: Will

Will — Fri, 10 Jul 2009 15:29:41 +0000

I absolutely love your new logo. The business cards are so simple, yet so powerful. Great job guys.

By: Mark Lowe

Mark Lowe — Fri, 10 Jul 2009 05:04:25 +0000

I really like the new logo but could you explain why you went with a capital ‘R’ for the logo and a small ‘r’ for the wordmark?

By: Sebastian Castilho

Sebastian Castilho — Fri, 03 Jul 2009 10:37:52 +0000

Wow that is an absolutely amazing design. Veeery well done!

By: Matt Downey

Matt Downey — Tue, 16 Jun 2009 23:54:19 +0000

Thanks for the comment Mike, glad you like it!

As for integrating it in to the header, we’ve given it some thought and think we’re going to leave it out for a while. We have different ideas for the header as we move throughout the year, so we might make the adjustment then. For now, we’ve put it in the footer as a secondary mark to raise at least some sort of awareness.

We appreciate the feedback, please keep it coming!

By: Mike Rundle

Mike Rundle — Tue, 16 Jun 2009 02:54:19 +0000

Love it, man!

I’m a huge sucker for transparency effects in logos or anywhere, especially when a few colors are blending together to form other colors.

How are you planning to integrate it into the website header?

By: Matt Downey

Matt Downey — Wed, 10 Jun 2009 02:26:55 +0000

Thanks for the comment, Dennis! I will definitely gather my thoughts and give this post an update with a more in depth look in to the concept behind the logo as well as what it took to get from A to B with the mark.

Stay tuned, I’ll have something shortly!